Graphic Designer, Cambridge

The Hope Programme Logo Design

The Hope Programme Logo Design

Brand Design1 January 2017

A project brief that called for the creation of a stylised logo design for The Hope Programme, a charitable organisation.

The brief for this project required the use of the spiral illustration as this symbol is used to chart peoples’ progress throughout the programme. The other specification was the use of the blue colour range to communicate the health care sector.

This logo was designed to communicate a friendly, supportive personal service tailored to each individual. The typographical elements are bespoke hand-drawn illustrations creating a unique visual aesthetic for the organisation.

About The Hope Programme

The Hope Programme is a charitable organisation involved within the Mental Health Sector based at Coventry University. They aim to educate, inform, inspire and make a difference in the world by improving others’ quality of life and confidence in order to achieve their individual goals.

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